YouTube wants Shorts to dominate TikTok. They want the next generation of short videos to be more than just a short clip.
YouTube is currently going through a major overhaul of its platform. The company has announced that it will be rolling out a new platform called YouTube TV. According to YouTube, the new channel video service will be available in August and will allow users to pay just $35 a month. This is an improvement over the current model where YouTube charges a one-time monthly fee of $9.99 per user or $9.99 per month for unlimited users with ads removed from their videos, according to TechCrunch.The new system of YouTube TV comes at a time when Google is also trying to add more channels on its network as it
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YouTube TV will be a live streaming service that will allow users to watch live television on mobile devices, while they are out and about. The company says that the service is designed to appeal to the younger generation, who are more likely to use their mobile devices while they are at home or in the office.
The new platform will also introduce shorter videos which can be watched on smaller screens, and it will have features such as “watch later” and “watch now.”
The company took to YouTube, of course, to share a first look at what the new YouTube Shorts experience will look like on the YouTube app for TVs:
As you can see above, the Shorts experience on the TV is quite minimal. YouTube says that, while the experience is a version of the “Maximal” experience they tested during prototyping, they “will be looking to bring in additional functionality in future releases.”
YouTube says that the native Shorts experience is rolling out to YouTube’s television app starting today so, if you don’t see it yet, close out the app and relaunch it or see if there is an update for the app on your television or streaming device’s app store.